KidZania India enters National Capital Region with the country’s second facility

One of the largest edutainment theme
parks in Asia to open in NCR in 2016

Leading FMCG, Retail and E-Comm
brand partnerships confirmed

New Delhi 12th Oct 2015(Sana Sayed): In what is slated to be one of the largest edutainment theme parks in Asia, KidZania India is set to launch its second facility in Delhi NCR, come early 2016.  India’s first centre, KidZania Mumbai recently completed 24 months of operations, hosting 850,000+ visitors and 36 brand partnerships to date. 

KidZania Delhi NCR will be located at the Entertainment City in Noida which is a 147 acre development housing the largest retail and entertainment destination in the region. KidZania Delhi NCR will be a standalone structure across 3 levels and 97,000sq.ft.  

The KidZania India franchise rights are owned by ImagiNation Edutainment Pvt. Ltd. Actor, Shah Rukh Khan owns a 26% stake in the company in his personal capacity. The remaining 74% of ImagiNation Edutainment India Pvt. Ltd. is owned by Singapore-based KidZ Inc. whose shareholders are Comcraft Group, Xander Group and Maxfield Management Ltd.

Built like a city for children, KidZania, the world-over is the fastest growing indoor edutainment theme park that makes learning fun. Across its 20 facilities globally, KidZania emulates the workings of a real city but built to scale for children with paved roads, battery-operated vehicles, buildings, a functioning economy and its own currency.  

Based on the philosophy of providing real–life experiences, KidZania empowers, inspires, motivates and educates children through the 90+ role-playing activities based on replicas of real-world industries and services including, entertainment, airline, automobile, retail, restaurants, factories and other private and public services. Here, children can take on various roles, including that of a pilot, surgeon, detective, chef, candy-maker, fireman, television producer, radio jockey, mechanic and other diverse professions.

Sanjeev Kumar, CEO, KidZania India says, “Coming to the capital city has always been on the cards for us, and working with a diverse group of industry professionals and partners will bring a truly genuine experience to the children. We believe that KidZania Delhi NCR will be home to myriad avenues for the coming generations, opening doors for talent to grow through the path of education and entertainment in an environment that fosters leadership and development.”  

KidZania provides brands with a sustainable consumer engagement platform. It is a game-changer with the perfect mix of education, entertainment, CSR, and marketing. Brands build realism and add authenticity to the experience that children have in KidZania. With a few months to launch-date, the Delhi NCR facility has already signed up 18 brands.

Key brands from Mumbai that have extended their partnerships for the Delhi NCR facility are Parle (Biscuit Factory), Yes! Bank (ATM and Bank), Toonz Animation (Animation Studio), DHL (Express delivery service), Bajaj Electricals Ltd. (Culinary school and Energy Conservation Hub), Pepperfry (Furniture studio and Lounge), Zespri Kiwifruit (quality control and inspection hub), Shiamak (Dance studio), Big Bazaar (Supermarket), E-Zone (Electronics store), Amity University (University), Kellogg’s Chocos (Cereal factory) and Furtados School of Music (Music School). Brands that have forged new ties with KidZania Delhi NCR include Frooti (Mango drink factory), Kinder Joy (Chocolate factory) and Amiown (Pre-school).

Viraj Jit Singh, Chief Marketing Officer, KidZania India says, “We’ve built great experiences for children and families through KidZania Mumbai and we want to extend the same to people in the capital region. With KidZania Delhi NCR, we hope to reach out to as many children with powerful experiences that help them develop educationally, psychologically and motivationally. Our brand partnerships will aid in providing authentic experiences which will pave the way for responsible future leaders.”

KidZania promotes real-life, hands-on experiences that simulates the routine of various occupations in their myriad establishments. Kids are allowed to partake in activities as professionals, as well as customers in establishments like the bank, departmental store and supermarket, allowing them to learn, earn or spend their own currency, KidZos.

The KidZania concept has been a proven success in 20 cities internationally including London, Dubai, Jeddah, Lisbon, Cairo, Manila, Tokyo and its start-point, Santa Fe. Currently functional in Mumbai, India's first facility, KidZania has seen a footfall of over 8.5 lakh visitors with over 500 schools having visited in the last 24 months. 

India’s largest FMCG Company Parle Products sets up first kids Parle G Factory

The partnership will aid kids in stepping higher on the
ladder of nutrition by helping them understand
the making of Parle-G biscuits. 

Mumbai 10th Sep 2015(Sana Sayed): Parle Products, India’s largest Food Company, today announced its partnership with KidZania Mumbai, a Global Indoor Theme park that inspires, educates & empowers children, helping them understand & manage their world better. 

Zupervisor teaches a child to make Parle G biscuit

The collaboration has established first Kids Parle G factory in KidZania Mumbai. The Parle G factory experience at KidZania will allow kids to have first-hand experience of various biscuit making processes. This will help kids to understand and appreciate how their favourite Biscuit is made by Parle Products.

A child tries her hand at making Parle G
 biscuit at the launch in KidZania Mumbai

The process involves measuring the wheat and sugar in two beakers which will be given to the kids. They will experience how to operate a flywheel and flatten the dough, post which they would be trained in pulling the lever to bring down the molding and cutting dye. Training kids on baking, cooling and packaging processes will also be covered at the establishment. Kids will also perform a nutrition test on the Parle-G biscuits and will scale the size of the biscuit to check if it fits the particular standard laid down for the biscuits. This popular household biscuit at KidZania Mumbai is a step closer to teaching kids the intricacies involved in its production and thus will enhance the cognitive, psychomotor and emotional skills of kids.

As a part of its consumer engagement program, Parle aims to provide first-of- its kind experience that will allow kids to understand the procedure of biscuit making as well as form a closer bond with the brand.

Mr. Mayank Shah Deputy Manager Marketing along with
Mr Sanjeev Kumar, CEO KidZania at the Parle G
 launch at KidZania

Mr. Mayank Shah Deputy Manager Marketing, commented, “Parle has been one of the favorite biscuit brands for various generations. We are delighted to be associated with this innovative concept as this will help us target the newer generation. We at Parle Products believe in giving children free hand to explore world on their own, nurture creativity and follow their passion. Given this great fit with our Brand philosophy, we are excited to be a part of such an initiative. Parle has always been on the forefront when it comes to consumer engagement and satisfaction. Unified with reality and entertainment, this initiative will provide guidance to kids on the biscuit industry in an informative way.”

Speaking on the new launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India said, KidZania is all about empowering children through hands-on experience and open doors for them to new opportunities.  The scaled down size of the Parle G biscuit factory will teach the next generation of bakers the intricacies  of the biscuit making process, the independence of being creative and  the importance of understanding the nutrition value of what they consume..”

ZESPRI INTERNATIONAL SETS UP A KIWIFRUIT QUALITY CONTROL& INSPECTION HUB ESTABLISHMENT AT KIDZANIA

With the Zespri Kiwifruit establishment, kids will
get one step closer to understanding the importance
of kiwifruits and their nutritional value

Mumbai 9th Sep 2015(Sana Sayed): Zespri International, the world’s largest kiwifruit manufacturer, has partnered with KidZania Mumbai, a Global Indoor Theme park empowers children, helping them understand & manage their world better. With this partnership, kids can now actively engage at the Quality Control & Inspection Hub establishment in the KidZania Mumbai facility.

Daniel Mathieson, Global President of Sales
 and Marketing, Zespri, along with KidZania
kids at the launch of Zespri Kiwifruit
 at KidZania Mumbai

This association between Zespri and KidZania will allow children to play the role of Kiwifruit Nutrition Experts and check the Nutrition Content in the 30-nutrient-filled Kiwifruit. Kids would be trained to undertake various tests such as Nutrition Analysis, Weight Test, and Sorting. Thereafter, they would package the same for delivery. Every child will also receive delicious Kiwifruit as part of a giveaway at the end of the activity. There are two varieties of kiwifruit – The tangy Zespri Green Kiwifruit and the sweet Zespri SunGold Kiwifruit.

Daniel Mathieson, Global President of Sales and Marketing, Zespri, said, “We are very pleased to associate with KidZania. A large section of our consumers are children and they are also major influencers in any household for decision making.  This establishment is a great way to connect with the kids directly and it will also teach them what the process is like until the kiwifruit reaches the end consumers. Kids of course love the fruit but it is also important to educate them about the importance and quality of a Zespri kiwifruit.”

Kids role play nutritionist experts at Kidzania
 Mumbai -Zespri International launch

Speaking on the new launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said, “Zespri Kiwifruit had partnered us last year for a short activity and we are excited to have them back on a long term agreement participating in a customized activity. KidZania Mumbai believes that it’s important for kids to understand the nutritional value of products they consume and the Kiwifruit is amongst the most beneficial fruits of them all.  The Quality Control & Inspection Hub establishment will empower children to better understand the process of nutrition analysis, quality testing, packaging and shipping.”

KidZania Mumbai, to honour the Mumbai Police, this Raksha Bandhan

KidZania took kids along & tied rakhis to the Mumbai Police across 8 centers in the city as a token of gratitude for their relentless service to the city

Mumbai 29th Aug 2015(Sana Sayed): KidZania Mumbai launched its “Aamche Police Campaign” to express its gratitude to the Mumbai Police.

In the true spirit of the festival of Raksha Bandhan, kids from across the city visited KidZania Mumbai this month to make rakhis. Post this, these children along with the kids of Teach for India, visited over 500 policemen across the city to tie Rakhis yesterday, August 28, 2015, symbolizing their appreciation for the men-in-khaki. On the 29th of August (today), the KidZania Mumbai CounZil members visited the Commissioner of Police, Mr. Rakesh Maria and tied him a Rakhi as well.

Just as the custom for Raksha Bandhan goes, the police officers were very pleased by this gesture and even arranged for sweets for the children who tied those rakhis, with some of them contributing in their own way towards the cause of education championed by the kids. In addition to this, policemen also conducted a special session for the kids on self-defense and encouraged girls to be more vigilant and confident about their safety. Thus, indirectly spreading the message that by taking such actions they could make this a better world for themselves!

KidZania is a Global Indoor Theme park that inspires, educates & empowers kids, helping them understand & manage their world better. It’s a city built for kids who independently explore and choose to role-play from 90+ exciting careers like policemen, detectives, pilots, surgeons, RJ, chef, fire-fighters and much more. Kids got a novel chance of experiencing one of the existing activities - KidZania Police Department (KZPD) in an even more realistic way by interacting our Police Force.

The initiative epitomizes KidZania’s philosophy of empowering children and inspiring them to connect with the community, to the civil force that keeps the city running and also inspiring a sense of responsibility and accountability in children.

On this initiative Viraj Jit Singh, Chief Marketing Officer of KidZania India, stated, “The educational value of the experience at KidZania is not just rooted through the role-playing of different professions at the centre but also the opportunities for kids to connect to the real world and their communities. The Raksha Badhan initiative allows them to better understand and appreciate the duties of the Mumbai Police force. We are grateful to the Mumbai Police Commissioner Rakesh Maria for his support.”

Commenting on this occasion , Commissioner of Police,Mr Rakesh Maria said, " It's a great initiative by KidZania Mumbai.We don't want kids to fear us, but to respect us and with KidZania taking such initiatives it gives us also a chance to connect with them. We wish KidZania all the very best for their future endeavors."

Kidzania celebrates Raksha Bandhan by
tying rakhis to Mumbai police

At KidZania Mumbai, brands have sponsored 36 activities: Amity University, Bajaj Electricals Ltd., Big Bazaar, Birla Sunlife Insurance, Cadbury, Kokuyo Camlin, Central, Coca Cola, Club Mahindra, DHL, E-Zone, Furtado School of Music, Godrej Securities, Hardy’s, Healthspring, Hyundai Motors, Kellogg Chocos, MOD, Nerolac Paints, Nutella, Parachute, Parle Agro, Parle Biscuits, Pepperfry, Radio City, Sbarro, Shiamak, Star TV, Times of India, Toonz Animation, Yes Bank, Zespri.