The partnership will aid kids in
stepping higher on the
ladder of nutrition by helping them understand
the making of Parle-G biscuits.
ladder of nutrition by helping them understand
the making of Parle-G biscuits.
Mumbai
10th Sep 2015(Sana Sayed): Parle Products, India’s largest Food Company, today announced its partnership with
KidZania Mumbai, a Global Indoor Theme park that inspires, educates &
empowers children, helping them understand & manage their world better.
Zupervisor teaches a child to make Parle G biscuit |
The
collaboration has established first Kids Parle G factory in KidZania Mumbai. The
Parle G factory experience at KidZania will allow kids to have first-hand
experience of various biscuit making processes. This will help kids to understand and appreciate how their
favourite Biscuit is made by Parle Products.
A child tries her hand at making Parle G biscuit at the launch in KidZania Mumbai |
The process involves
measuring the wheat and sugar in two beakers which will be given to the kids.
They will experience how to operate a flywheel and flatten the dough, post
which they would be trained in pulling the lever to bring down the molding and
cutting dye. Training kids on baking, cooling and packaging processes will also
be covered at the establishment. Kids will also perform a nutrition test on the
Parle-G biscuits and will scale the size of the biscuit to check if it fits the
particular standard laid down for the biscuits. This popular household biscuit
at KidZania Mumbai is a step closer to teaching kids the intricacies involved
in its production and thus will enhance the cognitive, psychomotor and
emotional skills of kids.
As a part of its
consumer engagement program, Parle aims to provide first-of- its kind
experience that will allow kids to understand the procedure of biscuit making
as well as form a closer bond with the brand.
Mr. Mayank Shah Deputy Manager Marketing along with Mr Sanjeev Kumar, CEO KidZania at the Parle G launch at KidZania |
Mr.
Mayank Shah Deputy Manager Marketing, commented,
“Parle has been one of the favorite
biscuit brands for various generations. We are delighted to be associated with this
innovative concept as this will help us target the newer generation. We at
Parle Products believe in giving children free hand to explore world on their
own, nurture creativity and follow their passion. Given this great fit with our
Brand philosophy, we are excited to be a part of such an initiative. Parle has
always been on the forefront when it comes to consumer engagement and
satisfaction. Unified with reality and entertainment, this initiative will
provide guidance to kids on the biscuit industry in an informative way.”
Speaking
on the new launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India
said,
KidZania is all about empowering children through hands-on experience and open
doors for them to new opportunities. The
scaled down size of the Parle G biscuit factory will teach the next generation
of bakers the intricacies of the biscuit
making process, the independence of being creative and the importance of understanding the nutrition
value of what they consume..”
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