India’s largest FMCG Company Parle Products sets up first kids Parle G Factory

The partnership will aid kids in stepping higher on the
ladder of nutrition by helping them understand
the making of Parle-G biscuits. 

Mumbai 10th Sep 2015(Sana Sayed): Parle Products, India’s largest Food Company, today announced its partnership with KidZania Mumbai, a Global Indoor Theme park that inspires, educates & empowers children, helping them understand & manage their world better. 

Zupervisor teaches a child to make Parle G biscuit

The collaboration has established first Kids Parle G factory in KidZania Mumbai. The Parle G factory experience at KidZania will allow kids to have first-hand experience of various biscuit making processes. This will help kids to understand and appreciate how their favourite Biscuit is made by Parle Products.

A child tries her hand at making Parle G
 biscuit at the launch in KidZania Mumbai

The process involves measuring the wheat and sugar in two beakers which will be given to the kids. They will experience how to operate a flywheel and flatten the dough, post which they would be trained in pulling the lever to bring down the molding and cutting dye. Training kids on baking, cooling and packaging processes will also be covered at the establishment. Kids will also perform a nutrition test on the Parle-G biscuits and will scale the size of the biscuit to check if it fits the particular standard laid down for the biscuits. This popular household biscuit at KidZania Mumbai is a step closer to teaching kids the intricacies involved in its production and thus will enhance the cognitive, psychomotor and emotional skills of kids.

As a part of its consumer engagement program, Parle aims to provide first-of- its kind experience that will allow kids to understand the procedure of biscuit making as well as form a closer bond with the brand.

Mr. Mayank Shah Deputy Manager Marketing along with
Mr Sanjeev Kumar, CEO KidZania at the Parle G
 launch at KidZania

Mr. Mayank Shah Deputy Manager Marketing, commented, “Parle has been one of the favorite biscuit brands for various generations. We are delighted to be associated with this innovative concept as this will help us target the newer generation. We at Parle Products believe in giving children free hand to explore world on their own, nurture creativity and follow their passion. Given this great fit with our Brand philosophy, we are excited to be a part of such an initiative. Parle has always been on the forefront when it comes to consumer engagement and satisfaction. Unified with reality and entertainment, this initiative will provide guidance to kids on the biscuit industry in an informative way.”

Speaking on the new launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India said, KidZania is all about empowering children through hands-on experience and open doors for them to new opportunities.  The scaled down size of the Parle G biscuit factory will teach the next generation of bakers the intricacies  of the biscuit making process, the independence of being creative and  the importance of understanding the nutrition value of what they consume..”

KidZania Mumbai, to honour the Mumbai Police, this Raksha Bandhan

KidZania took kids along & tied rakhis to the Mumbai Police across 8 centers in the city as a token of gratitude for their relentless service to the city

Mumbai 29th Aug 2015(Sana Sayed): KidZania Mumbai launched its “Aamche Police Campaign” to express its gratitude to the Mumbai Police.

In the true spirit of the festival of Raksha Bandhan, kids from across the city visited KidZania Mumbai this month to make rakhis. Post this, these children along with the kids of Teach for India, visited over 500 policemen across the city to tie Rakhis yesterday, August 28, 2015, symbolizing their appreciation for the men-in-khaki. On the 29th of August (today), the KidZania Mumbai CounZil members visited the Commissioner of Police, Mr. Rakesh Maria and tied him a Rakhi as well.

Just as the custom for Raksha Bandhan goes, the police officers were very pleased by this gesture and even arranged for sweets for the children who tied those rakhis, with some of them contributing in their own way towards the cause of education championed by the kids. In addition to this, policemen also conducted a special session for the kids on self-defense and encouraged girls to be more vigilant and confident about their safety. Thus, indirectly spreading the message that by taking such actions they could make this a better world for themselves!

KidZania is a Global Indoor Theme park that inspires, educates & empowers kids, helping them understand & manage their world better. It’s a city built for kids who independently explore and choose to role-play from 90+ exciting careers like policemen, detectives, pilots, surgeons, RJ, chef, fire-fighters and much more. Kids got a novel chance of experiencing one of the existing activities - KidZania Police Department (KZPD) in an even more realistic way by interacting our Police Force.

The initiative epitomizes KidZania’s philosophy of empowering children and inspiring them to connect with the community, to the civil force that keeps the city running and also inspiring a sense of responsibility and accountability in children.

On this initiative Viraj Jit Singh, Chief Marketing Officer of KidZania India, stated, “The educational value of the experience at KidZania is not just rooted through the role-playing of different professions at the centre but also the opportunities for kids to connect to the real world and their communities. The Raksha Badhan initiative allows them to better understand and appreciate the duties of the Mumbai Police force. We are grateful to the Mumbai Police Commissioner Rakesh Maria for his support.”

Commenting on this occasion , Commissioner of Police,Mr Rakesh Maria said, " It's a great initiative by KidZania Mumbai.We don't want kids to fear us, but to respect us and with KidZania taking such initiatives it gives us also a chance to connect with them. We wish KidZania all the very best for their future endeavors."

Kidzania celebrates Raksha Bandhan by
tying rakhis to Mumbai police

At KidZania Mumbai, brands have sponsored 36 activities: Amity University, Bajaj Electricals Ltd., Big Bazaar, Birla Sunlife Insurance, Cadbury, Kokuyo Camlin, Central, Coca Cola, Club Mahindra, DHL, E-Zone, Furtado School of Music, Godrej Securities, Hardy’s, Healthspring, Hyundai Motors, Kellogg Chocos, MOD, Nerolac Paints, Nutella, Parachute, Parle Agro, Parle Biscuits, Pepperfry, Radio City, Sbarro, Shiamak, Star TV, Times of India, Toonz Animation, Yes Bank, Zespri.

Rahul Mukerjea, Sheena Bora and the Life They Sort of Built Together

Mumbai 27th Aug 2015(Sana Sayed): Sheena Bora was working in Mumbai, uploading on Facebook steady chronicles of what appeared to be the happy and busy life of a twenty-something, when she disappeared in 2012. Keen to study, Ms Bora had moved to Los Angeles, her sister and media exec Indrani Mukerjea told friends, relatives, and Peter Mukerjea, her husband.
 
In an interview Peter Mukerjea said that it was only when Indrani was arrested on Monday night that he accepted what he had categorized as rum ours - that Ms Bora, 24, was his wife's daughter, not sister, and that her move to the US may have been a cover-up for a plot that was deeply sinister.

At the time, most people apparently saw no reason to scrutinize Indrani Mukerjea's story for holes. Not Peter Murkerjea's son. Rahul Mukerjea in April 2012 asked the police to investigate Ms Bora as a missing person. He was not operating on instinct alone. Hours earlier, he had driven Ms Bora to Bandra to drop her off for a meeting ordered by Indrani Mukerjea in a phone call. It was the last time he saw his girlfriend of two years.
 

Three days later, he got a text message from Ms Bora's phone, informing him that their relationship was over. It just didn't add up.

Rahul Mukerjea had met Ms Bora at his father's house when she moved from Guwahati to enroll at Mumbai's famous St Xavier's college. Introduced then by Indrani Mukerjea as her sister, Ms Bora began dating Rahul, one of two sons from Peter Mukerjea's first marriage. Ms Bora lived with the Mukerjeas. Rahul commuted between his mother's home in Dehradun and his father's in Mumbai. Bulldozing family objections, Ms Bora and he eventually moved in together.

Ms Bora was working at a firm that's part of the Anil Dhirubhai Ambani Group; Rahul Mukerjea was employed by an airline. Their flat was in Malad. It was not the starter-kit lifestyle of a young couple trying to afford a prohibitively expensive city. Sources say Peter Mukerjea provided considerable financial support.

In a Facebook photo with friends, Rahul's arm draped around Ms Bora, they are every inch the sort of glossy, high-end couple around whom Bollywood blockbusters unsqueamishly spin three hours of screen time. Ms Bora is all shiny hair, high cheekbones and perfect smile. On his Facebook page, Rahul Mukerjea is in a series of pictures bare-chested with dark glasses, arranged carefully to display biceps and abs.

When he drove his girlfriend to meet with Indrani Mukerjea, their relationship was free of tension, sources say. Which is why the break-up via text and the subsequent ghosting - she was nowhere to be found, would not return calls - drove him to the police.
 
Indrani Mukerjea, just back from the US , when questioned by the cops, said Rahul Mukerjea's concern should be dismissed - he was, she alleged, stalking Ms Bora after she dumped him.
 
Mikhael Bora, Indrani Mukerjea's son who lives with his maternal grandparents at the family home in Guwahati, told NDTV that he last saw his sister in December 2011, when she returned to Guwahati for a school friend's wedding. After he was informed Ms Bora had moved to the US, he says he tried to get in touch with her repeatedly, including through Facebook. When he asked Indrani Mukerjea why his sister was inaccessible, he claims she snapped, "She is fine, she doesn't want to talk to you right now".