KidZania took kids along & tied
rakhis to the Mumbai Police across
8 centers in the city as a token of gratitude for their relentless
service to the city
Mumbai 29th Aug 2015(Sana Sayed): KidZania Mumbai launched its “Aamche
Police Campaign” to express its gratitude to the Mumbai Police.
In
the true spirit of the festival of Raksha Bandhan, kids from across the city
visited KidZania Mumbai this month to make rakhis. Post this, these children
along with the kids of Teach for India, visited over 500 policemen across the
city to tie Rakhis yesterday, August 28, 2015, symbolizing their appreciation
for the men-in-khaki. On the 29th of August (today), the KidZania Mumbai
CounZil members visited the Commissioner of Police, Mr. Rakesh Maria and tied
him a Rakhi as well.
Just
as the custom for Raksha Bandhan goes, the police officers were very pleased by
this gesture and even arranged for sweets for the children who tied those
rakhis, with some of them contributing in their own way towards the cause of
education championed by the kids. In addition to this, policemen also conducted
a special session for the kids on self-defense and encouraged girls to be more
vigilant and confident about their safety. Thus, indirectly spreading the
message that by taking such actions they could make this a better world for
themselves!
KidZania
is a Global Indoor Theme park that inspires, educates & empowers kids,
helping them understand & manage their world better. It’s a city built for
kids who independently explore and choose to role-play from 90+ exciting
careers like policemen, detectives, pilots, surgeons, RJ, chef, fire-fighters
and much more. Kids got a novel chance of experiencing one of the existing
activities - KidZania Police Department (KZPD) in an even more realistic way by
interacting our Police Force.
The
initiative epitomizes KidZania’s philosophy of empowering children and
inspiring them to connect with the community, to the civil force
that keeps the city running and also inspiring a sense of responsibility and
accountability in children.
On this initiative Viraj Jit Singh, Chief Marketing Officer of KidZania
India, stated, “The educational value of the experience at KidZania
is not just rooted through the role-playing of different professions at the
centre but also the opportunities for kids to connect to the real world and
their communities. The Raksha Badhan initiative allows them to better
understand and appreciate the duties of the Mumbai Police force. We are
grateful to the Mumbai Police Commissioner Rakesh Maria for his support.”
Commenting
on this occasion , Commissioner of Police,Mr Rakesh Maria said, " It's a
great initiative by KidZania Mumbai.We don't want kids to fear us, but to
respect us and with KidZania taking such initiatives it gives us also a chance
to connect with them. We wish KidZania all the very best for their future
endeavors."
Kidzania celebrates Raksha Bandhan by tying rakhis to Mumbai police |
At KidZania Mumbai, brands have sponsored 36 activities: Amity University, Bajaj Electricals Ltd., Big
Bazaar, Birla Sunlife Insurance, Cadbury, Kokuyo Camlin, Central, Coca
Cola, Club Mahindra, DHL, E-Zone, Furtado School of Music, Godrej Securities,
Hardy’s, Healthspring, Hyundai Motors, Kellogg Chocos, MOD, Nerolac
Paints, Nutella, Parachute, Parle Agro, Parle Biscuits, Pepperfry,
Radio City, Sbarro, Shiamak, Star TV, Times of India, Toonz Animation, Yes
Bank, Zespri.