With the Zespri Kiwifruit
establishment, kids will
get one step closer to understanding the importance
of kiwifruits and their nutritional value
get one step closer to understanding the importance
of kiwifruits and their nutritional value
Mumbai
9th Sep 2015(Sana Sayed): Zespri International, the world’s largest kiwifruit
manufacturer, has partnered with KidZania Mumbai, a Global Indoor Theme park empowers
children, helping them understand & manage their world better. With this partnership, kids can now actively engage at the Quality
Control & Inspection Hub establishment in the KidZania Mumbai facility.
Daniel Mathieson, Global President of Sales and Marketing, Zespri, along with KidZania kids at the launch of Zespri Kiwifruit at KidZania Mumbai |
This association
between Zespri and KidZania will allow children to play the role of Kiwifruit
Nutrition Experts and check the Nutrition Content in the 30-nutrient-filled
Kiwifruit. Kids would be trained to undertake various tests such as Nutrition
Analysis, Weight Test, and Sorting. Thereafter, they would package the same for
delivery. Every child will also receive delicious Kiwifruit as part of a
giveaway at the end of the activity. There are two varieties of kiwifruit – The
tangy Zespri Green Kiwifruit and the sweet Zespri SunGold Kiwifruit.
Daniel Mathieson, Global President
of Sales and Marketing, Zespri, said, “We are very pleased to associate with KidZania.
A large section of our consumers are children and they are also major
influencers in any household for decision making. This establishment is a great way to connect
with the kids directly and it will also teach them what the process is like
until the kiwifruit reaches the end consumers. Kids of course love the fruit
but it is also important to educate them about the importance and quality of a
Zespri kiwifruit.”
Kids role play
nutritionist experts at Kidzania
Mumbai -Zespri International launch |
Speaking on the new
launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India,
said, “Zespri Kiwifruit had partnered us
last year for a short activity and we are excited to have them back on a long
term agreement participating in a customized activity. KidZania Mumbai believes
that it’s important for kids to understand the nutritional value of products
they consume and the Kiwifruit is amongst the most beneficial fruits of them all. The Quality Control & Inspection Hub
establishment will empower children to better understand the process of nutrition
analysis, quality testing, packaging and shipping.”