Hop onboard the Mumbai City FC Express

Team gets closer to its fans, branding on city’s
local trains with message

‘Jahaan Dhadakte Hai 2 crore Dil’

Mumbai 8th Oct 2015(Sana Sayed): In a first-of-its-kind effort to spread the spirit of football across the length of the city, Mumbai City FC players will now ride with millions of Mumbaikars, with branded bogies along the Central, Western and Harbour railway lines. With display branding across multiple trains on all three crucial lifelines of the Mumbai railway network, fans will now get to see their home team players greet them at multiple stations throughout the 2^nd edition of Hero Indian Super League.

The football stars will adorn 36 panels on each line, and will reach over seven million fans daily. The train branding will feature players like Nicolas Anelka, Subrata Paul, Sunil Chhetri, Ashutosh Mehta and Keegan Pereira. Mumbai City FC’s message ‘Jahaan Dhadakte Hai 2 crore Dil’ is one that resonates with every Mumbaikar who is a Mumbai City FC fan, and feel a part of the larger journey as the team battle it out for the coveted ISL trophy.

On this exciting new initiative, Team owner, Mumbai City FC, Ranbir Kapoor said, “The local train is Mumbai's lifeline. It makes the city what it is. Our club logo, in fact, features a local train and signifies the role it plays in every Mumbaikar's life. The branding of these trains is our little way of paying tribute to the railways and connecting with the lifeline of the city.”

The 2^nd edition of the Hero Indian Super League started on 3^rd October in Chennai. Mumbai City FC will play their 2^nd match against Kerala Blasters FC in Kochi on 10^th October, and their first home match on 16^th October at the fortress, DY Patil Stadium, Nerul, Mumbai.

Mumbai City FC joins hands with PSL Group to expand grassroots program

To help deliver quality coaching in Mumbai, Pune,
Hyderabad & Bengaluru

Mumbai 8th Oct 2015(Sana Sayed): Amidst the frenzy surrounding the Hero Indian Super League, Ranbir Kapoor-backed Mumbai City FC is leaving no stone unturned to continue to develop football at the grassroots level. Mumbai City FC have partnered with PSL India, a grassroots football coaching, talent development, and life skills impact organization that operates two brands in the school space - Soccer Connections & Just For Kicks.

Through this partnership, Mumbai City FC will support PSL in delivering year-long high-quality coaching program in schools not just within Mumbai but also in the cities of Pune, Hyderabad, and Bengaluru. As part of the partnership, Mumbai City FC will be providing direct technical support in enhancing the coaching modules, while creating a strong pipeline for talented youngsters to get into the Mumbai City FC youth setup.

Speaking about this association, Indranil Das Blah, CEO Mumbai City FC said, “It’s imperative for us as a club to ensure we conduct year-long football programmes to not only maintain relevance, but more importantly, ensure that the sport is actively taken up by kids. This tie-up with PSL India allows us to do just that. We are excited about this partnership and look forward to a highly competitive and successful school programme.”

PSL operates in a wide variety of schools across a wide spectrum, covering the likes of Bombay International School (BIS), Ecole Mondial including Municipal & low-budget private schools through its brands 'Soccer Connections' and 'Just For Kicks' respectively.

Commenting on the partnership, Vikas Plakkot, CEO, PSL Group said, "We believe the only way to change the landscape of football in India is from the ground-up. A child should begin playing as early as the first grade and schools provide the perfect platform for such an intervention. With Mumbai City FC's support, we have the opportunity to reach out to more schools across all levels of society and deliver a high-quality coaching program.”

While the ISL might be on for only a couple of months, this partnership will play a pivotal role in ensuring that talent development continues to run in the background throughout the year. The two organizations are also in the process of launching a new championship, one that will bring all the school teams on to a common platform, more details of which are awaited.

Mumbai City FC to partner with Askmegrocery.com in ISL-II

Askmegrocery.com to be the digital partner for Mumbai City FC

Mumbai 7th Oct 2015(Sana Sayed): www.askmegrocery.com is ASKME’s foray in pan India online grocery business and has now shown their commitment to Mumbai City FC for this season of ISL. They will be featured as the jersey pendant throughout the season showing support for the team in the second edition of the Hero Indian Super League.

Commenting on the new association, Indranil Das Blah, CEO, Mumbai City FC said, “AskMe is a young, vibrant company already making its mark in the Indian e-commerce space, much like we are trying to do with Mumbai City FC in India's football landscape. We see a win-win relationship with this tie-up.”

Speaking on the development Manav Sethi, Group Chief Marketing Officer & Head Digital Strategy, said, “Football is at the cusp of becoming a scalable sport in India and is close to the hearts & aspirations of today’s youth globally & in India. ASKME has been a disruptive brand and has embraced and invested in emerging trends and personalities that have the potential to become leaders in their respective domains. Our investment in Mumbai City FC is validation of this.”

The 2^nd edition of the Hero Indian Super League started on 3^rd October in Chennai. Mumbai City FC will play their 2^nd match against Kerala Blasters FC in Kochi on 10^th October, and their first home match on 16^th October at the fortress, DY Patil Stadium, Nerul, Mumbai.

UltraTech Cement associates with Mumbai City FC as its Strength Partner

Mumbai 6th Oct 2015(Sana Sayed): UltraTech Cement announces its association with Mumbai City FC, Mumbai’s franchise in the Indian Super League, as its Strength Partner. It aims to extend its support towards building the beautiful game in India with this tie-up.

Football is fast gaining popularity in the country, and the success of the first edition of the Indian Super League is a testimony to it. Indian Super League achieved the rare milestone of having registered the highest average stadium attendance for any football league in Asia, and the fourth highest in the world in its first edition.

Indian National team captain, Sunil Chhetri and Goalkeeper, Subrata Paul among others are the core players of Mumbai City FC. Nicolas Anelka, the marquee player-manager for Mumbai City FC, is a globally renowned footballer having plied his trade with top clubs in Europe including Real Madrid, Manchester City, Chelsea and Arsenal, among others. Bollywood actor and football enthusiast Ranbir Kapoor is the co-owner of the team.

The team’s logo is a reflection of a resilient fortress that depicts the strong and determined spirit of the city. It also depicts a train that is the lifeline of the city. The seven stars symbolize the seven islands that form Mumbai.

“UltraTech has always been strongly connected with sports in India; be it cricket and now football. UltraTech, as a brand, signifies strength and beauty, which is what football as a sport stands for. Mumbai City FC has a strong mix of top national and international players and has a promising season ahead. Our association with Mumbai City FC is a step towards connecting with the youth of India through football, while also leveraging the rising popularity of the game as a brand,” saidMr. O P Puranmalka, Managing Director, UltraTech Cement Ltd.

Commenting on this association with Renault, Team owner, Mumbai City FC, Ranbir Kapoor, said,“UltraTech Cement have been associated with sports teams in India for awhile now and it gives us a major confidence boost that they have ventured into football in India with Mumbai City FC. I am very glad to welcome them on board as our strength partner for this season.”

Mumbai City FC to infuse Renault’s Passion in ISL-II

Renault to be the automobile partner for Mumbai City FC

Mumbai 5th Oct 2015(Sana Sayed):Renault India, one of the fastest growing automotive companies in India, announces its partnership with Mumbai City FC as its Automobile partner for the upcoming season of the Hero Indian Super League. Both the brands are young in India and bring to the fore the best experience of global and Indian talent – Renault’s global cars in which Indian engineering and design teams are playing a significant role, and the blend of global and Indian footballing talent that drives Mumbai City FCs title aspirations.

Globally, Renault and sports go back a long way, whether it’s Formula One or Football, and the association with Mumbai City FC is a natural fit based on common values of hard work, performance and dedication, bound by unrelenting passion. The Renault logo will feature prominently on the team jersey sleeve and shorts.

On their first association with Mumbai City FC, Mr. Sumit Sawhney, Country CEO and Managing Director, Renault India Operations, shared, “The Indian Super League is taking football across the country with great vigour, and we are proud to associate with Mumbai City FC, as the club reflects the same adrenaline pumping passion that is the hallmark of brand Renault. Renault has launched ground-breaking products like Renault Duster and Renault KWID, making brand Renault a household name in India. As Mumbai City FC travels across the country, it will find in Renault a close and supportive partner.”

Commenting on this association with Renault, Team owner, Mumbai City FC, Ranbir Kapoor, said, “When the league you are a part of is so competitive, it’s necessary to have the right partners supporting you. We are extremely privileged to have Renault backing us this season. This partnership means a lot for the team!”

The 2^nd edition of the Hero Indian Super League started on 3^rd October in Chennai. Mumbai City FC will play their first match against FC Pune City at Shree Shiv Chhatrapati Sports Complex Stadium, Pune on 5^th October.

Mumbai City FC goes be jeweled by VelvetCase.com

Official jewellery sponsor – Mumbai City FC,
 Indian Super League 2015 

VelvetCase.com - MUMBAI MERI
JAAN PENDANT - Rs 2230

Mumbai 30th Sep 2015(Sana Sayed): VelvetCase.com, the largest marketplace for designer jewellery, is once again working its charm in the sports guild! After their stint with ace Tennis Star, Serena Williams who had a record 2015 wearing ruby and diamond earrings from VelvetCase.com and Mumbai’sPro Kabaddi team U Mumba who got crowned champions for the 2015 league, VelvetCase.com is on a roll! They are nowpartnering with Mumbai City FC in the upcoming Hero Indian Super League 2015. Will their lucky charm work again, this time for Mumbai’s soccer team?

VelvetCase.com - MUMBAI CITY FC
PENDANT- Rs 3030

Mumbai City FC is Mumbai’s franchise in the Hero Indian Super League and is owned by Bollywood actor and football enthusiast Ranbir Kapoor and chartered accountant Bimal Parekh. The team’s logo is a reflection of a resilient fortress that stands proudly, surrounding the logo that signifies the unrelenting, determined spirit of the city.

VelvetCase.com - MUMBAI MERI JAAN
CUFFLINKS - Rs 3450

VelvetCase.com along with their strong global network of over 200+ jewellery designers and brands has curated a capsule collection of merchandise for the Mumbai City FC that includes cufflinks, pendants, earrings, keychains, etc. all made in pure silver.

Mr. Kapil Hetamsaria, CEO and Co Founder
VelvetCase.com with Mumbai FC Captain
 Sunil Chhetri and the official Mumbai FC merchandise

“We are delighted and proud to be the official jewellery sponsors of the Mumbai City FC. It gives me immense pleasure to be associated with Ranbir Kapoor, Sunil Chettri and the entire Mumbai team. In this second season of the ISL, I am sure the team will be a force to reckon with. VelvetCase is happy to extend its full support to celebrating champions in every field,” said Mr. Kapil Hetamsaria, CEO and Founder, VelvetCase.com at the occasion.

VelvetCase.com - MUMBAI CITY FC
CUFFLINKS - Rs 5050

In his statement on the partnership with VelvetCase.com, Ranbir Kapoor said “I am excited to have VelvetCase on board as our jewellery partner. The collection has come out real well and I am looking forward to seeing all our fans wearing these exclusive Mumbai City FC pieces merchandise. I surely will be!”

The VelvetCase-Mumbai City FC collection of cufflinks, pendants, earrings, key chains, etc. has been designed by designers from New York, Italy and Mumbai and has received a positive initial response from consumers. Each piece is made in pure silver and is very stylish keeping in mind the modern consumer – collection is available to view and purchase at www.velvetcase.com/mumbaicityfc. Keep coming back since new designs will be added to the collection as the league progresses!

“We are delighted and excited to have VelvetCase on board as our jewelry partner. The collection looks great and we look forward to seeing all our fans wearing these exclusive Mumbai City FC merchandise. Football themed jewelry, now that's innovative and cool." commented Mr. Indranil Das CEO Mumbai FC.