Team gets closer to its fans, branding on
city’s
local trains with message
local trains with message
‘Jahaan Dhadakte Hai 2 crore Dil’
Mumbai 8th
Oct 2015(Sana Sayed): In a
first-of-its-kind effort to spread the spirit of football across the length
of the city, Mumbai City FC players will now ride with millions
of Mumbaikars, with branded bogies along the Central, Western and
Harbour railway lines. With display branding across multiple trains
on all three crucial lifelines of the Mumbai railway network, fans will now get
to see their home team players greet them at multiple stations
throughout the 2nd edition of Hero Indian Super League.
The
football stars will adorn 36 panels on each line, and will reach over seven
million fans daily. The train branding will feature players like Nicolas
Anelka, Subrata Paul, Sunil Chhetri, Ashutosh Mehta and Keegan Pereira. Mumbai
City FC’s message ‘Jahaan Dhadakte Hai 2 crore Dil’ is one that resonates with every Mumbaikar
who is a Mumbai City FC fan, and feel a part of the larger journey as
the team battle it out for the coveted ISL trophy.
On this exciting new initiative, Team owner, Mumbai City FC, Ranbir Kapoor said, “The local train is Mumbai's lifeline. It makes
the city what it is. Our club logo, in fact, features a local train and
signifies the role it plays in every Mumbaikar's life. The branding of these
trains is our little way of paying tribute to the railways and connecting with
the lifeline of the city.”
The 2nd edition
of the Hero Indian Super League started on 3rd October in
Chennai. Mumbai City FC will play their 2nd match against
Kerala Blasters FC in Kochi on 10th October, and their
first home match on 16th October at the fortress, DY Patil
Stadium, Nerul, Mumbai.
