Mumbai City FC joins hands with PSL Group to expand grassroots program

To help deliver quality coaching in Mumbai, Pune,
Hyderabad & Bengaluru

Mumbai 8th Oct 2015(Sana Sayed): Amidst the frenzy surrounding the Hero Indian Super League, Ranbir Kapoor-backed Mumbai City FC is leaving no stone unturned to continue to develop football at the grassroots level. Mumbai City FC have partnered with PSL India, a grassroots football coaching, talent development, and life skills impact organization that operates two brands in the school space - Soccer Connections & Just For Kicks.

Through this partnership, Mumbai City FC will support PSL in delivering year-long high-quality coaching program in schools not just within Mumbai but also in the cities of Pune, Hyderabad, and Bengaluru. As part of the partnership, Mumbai City FC will be providing direct technical support in enhancing the coaching modules, while creating a strong pipeline for talented youngsters to get into the Mumbai City FC youth setup.

Speaking about this association, Indranil Das Blah, CEO Mumbai City FC said, “It’s imperative for us as a club to ensure we conduct year-long football programmes to not only maintain relevance, but more importantly, ensure that the sport is actively taken up by kids. This tie-up with PSL India allows us to do just that. We are excited about this partnership and look forward to a highly competitive and successful school programme.”

PSL operates in a wide variety of schools across a wide spectrum, covering the likes of Bombay International School (BIS), Ecole Mondial including Municipal & low-budget private schools through its brands 'Soccer Connections' and 'Just For Kicks' respectively.

Commenting on the partnership, Vikas Plakkot, CEO, PSL Group said, "We believe the only way to change the landscape of football in India is from the ground-up. A child should begin playing as early as the first grade and schools provide the perfect platform for such an intervention. With Mumbai City FC's support, we have the opportunity to reach out to more schools across all levels of society and deliver a high-quality coaching program.”

While the ISL might be on for only a couple of months, this partnership will play a pivotal role in ensuring that talent development continues to run in the background throughout the year. The two organizations are also in the process of launching a new championship, one that will bring all the school teams on to a common platform, more details of which are awaited.

Mumbai City FC to partner with Askmegrocery.com in ISL-II

Askmegrocery.com to be the digital partner for Mumbai City FC

Mumbai 7th Oct 2015(Sana Sayed): www.askmegrocery.com is ASKME’s foray in pan India online grocery business and has now shown their commitment to Mumbai City FC for this season of ISL. They will be featured as the jersey pendant throughout the season showing support for the team in the second edition of the Hero Indian Super League.

Commenting on the new association, Indranil Das Blah, CEO, Mumbai City FC said, “AskMe is a young, vibrant company already making its mark in the Indian e-commerce space, much like we are trying to do with Mumbai City FC in India's football landscape. We see a win-win relationship with this tie-up.”

Speaking on the development Manav Sethi, Group Chief Marketing Officer & Head Digital Strategy, said, “Football is at the cusp of becoming a scalable sport in India and is close to the hearts & aspirations of today’s youth globally & in India. ASKME has been a disruptive brand and has embraced and invested in emerging trends and personalities that have the potential to become leaders in their respective domains. Our investment in Mumbai City FC is validation of this.”

The 2^nd edition of the Hero Indian Super League started on 3^rd October in Chennai. Mumbai City FC will play their 2^nd match against Kerala Blasters FC in Kochi on 10^th October, and their first home match on 16^th October at the fortress, DY Patil Stadium, Nerul, Mumbai.